Commission’s Collapse on Paid Private Events Causes Stampede For Profit Trough on Public Beaches
February 23rd, 2007You can’t say they didn’t see it coming. Coastal Commissioners were repeatedly warned by their staff and the public last week at their meeting in San Diego that allowing AVP Pro Volleyball Tour, Inc. (a for profit, publicly traded corporation) to dramatically increase paid seating on public beaches would unleash a torrent of similar proposals across the entire California coastal zone.
I mean, who wouldn’t take over a public beach for free and then sell seats if it were allowed? It is certainly much cheaper than holding huge professional atheletic events in rented stadiums.
The AVP has been pestering the Coastal Commission to allow paid seating on public beaches for over a decade. Ten years ago the Coastal Commission capitulated and agreed to allow the AVP to charge for paid seating for up to 24.9% of seats per day, requiring that free access be allowed for 75% of the seating.
Apparently all those 50-ft high inflatible beer bottles and concession stands on the sand aren’t bringing in enough cash.
Last week the AVP came to the Coastal Commission to ask that they be allowed to increase paid seating at their 4-day (more than a week of set up and clean up) tournament in Hermosa Beach scheduled for July 19-22, 2007.
Some very famous players attended the meeting and told the Commissioners that they would like to make more money and would feel more respected if more people paid them more money. AVP executives said that they were allowed to charge whatever they want everywhere else in the United States and they make more money at those events.
Coastal staff urged the Commission to deny the request in order to protect free beach access in California and not cause other sporting and recreational beach events in California to also seek to rope off the beach and charge access fees. Arguing that the 24.9% paid fee was an agreement made years ago, coastal staff and the public urged the Commission not to bargain with itself.
Commissioner Larry Clark of Rancho Palos Verdes immediately moved to allow 75% paid admissions, thereby suggesting the long standing policy protecting free beach access be reversed to the benefit of the AVP. Commissioner Khatchik Achadjian from San Luis Obispo provided the second to the motion.
Commissioner Mike Reilly of Sonoma suggested a more reasonable 50-50% split.
Then things completely fell apart. Commissioner William Burke from Los Angeles, spoke at length about the nature of professional athletics, and his experience with international tennis at Wimbledon in England, and said that at the private Wimbledon Club only 10% of the seats were free to the public. Burke also cited an AVP photo, taken from a spaceship thousands of miles away, showing that the AVP events only take up a small portion of the public beach.
Commissioner Burke then asked that Clark amend his motion in order to establish a Wimbledon standard for California’s public beaches! Amazingly, Commissioner Clark simply shrugged and accepted the ‘friendly amending motion’ to allow the AVP 90% paid seating!
Then Coastal Commission then voted 6-5 to allow AVP to sell California beaches for private profit, with Commissioners Clark, Achadjian, Burke, Kram, Potter and Wright (who apparently only attended the meeting for that one vote) voting for the AVP and Commissioners Caldwell, Reilly, Shallenberger, Wan and Kruer voting ‘no’ to protect public beaches.
Now, less than a week later, comes news that the AVP has ‘convinced’ the Manhattan Beach City Council to increase their paid seating allowance for tournaments in that city. Can Santa Barbara be far behind? And while Coastal Commission staff views the Hermosa Beach disaster as an aberration, it is to be expected that surfing, baseball and a myraid of other beach events like concerts etc. will all soon request the same benefits as the AVP, leading to the entirely predictable result that California’s hard fought long standing free beach access policies will be diluted.
Daily Breeze Newspaper
Paid seating at MB volleyball events gains momentum
Association may be able to charge 90 percent of spectators at beach tournaments pending final approval.
By Andrea Sudano
STAFF WRITER
It took years of complaints of lost revenue and threats to bail out of South Bay tournaments, but the Association of Volleyball Professionals scored its second victory in a week when Manhattan Beach opted Tuesday to loosen its regulations over paid seating at beach events.
About a week after the California Coastal Commission permitted the association to charge admission to 90 percent of spectators at its Hermosa Beach tournament, the Manhattan Beach City Council followed suit and unanimously voted to amend its Local Coastal Plan — a set of guidelines for coastal development and use — to allow a similar set-up at its annual tournament.
But the AVP shouldn’t start printing tickets just yet.
The Coastal Commission first must approve the amendment change, and then the council will reconsider exactly how many spectators the association can charge at the Manhattan Beach Open. That probably won’t happen in time for this summer’s tournament.
But if the Coastal Commission is as generous with Manhattan as it was with Hermosa, the council would have the power to choose a paid admission figure anywhere up to 90 percent of attendees at future AVP events, Councilwoman Joyce Fahey said.
“What I’m interested in is the City Council taking control of the beach,” she said. “I don’t want the Coastal Commission to tell us how to run our beach. We’re the ones who need to make that decision.”
Councilman Mitch Ward, who is up for re-election next month, said he would never support the full 90 percent figure for paid seating.
The council also decided that admission fees would be charged only in the tournament’s grandstand and not in outside courts, as Hermosa’s deal allowed.
The AVP has long complained that both South Bay tournaments are financial stinkers, with officials reporting last year’s Manhattan Beach Open losses at about $509,000.
Charging admission to 25 percent of spectators was not enough to keep the company solvent, the association argued.
While a public company, the AVP has continually been reluctant to reveal financial details, instead directing the public to view its filings with the Securities and Exchange Commission.
“We are only looking to lose less money,” said Dave Williams, AVP’s director of market development. “We don’t even see profitability. We’re trying to keep this tournament in Manhattan Beach and not hemorrhage.”
But council members have required the association to prove its financial status to them in private before a decision is made about how many spectators can be charged admission fees.
Tuesday’s discussion brought a drove of people, including several professional players on the AVP tour, to encourage the council to work with the association or risk the company leaving town.
“It doesn’t have to be that Manhattan Beach is the epicenter of (beach volleyball),” professional player Carl Henkel said. “We need to embrace that.”
A handful of people spoke against the amendment, arguing admission fees exploited the coastline and discouraged people from coming to the beach.
“Cash registers and beaches just don’t go together, in my opinion,” Manhattan Beach resident Bill Victor said.
Regardless of what figure the council chooses, any changes will not likely go into effect until next year’s tournament, Director of Community Development Richard Thompson said.
The Coastal Commission likely won’t weigh in on Manhattan Beach’s proposal until September, about a month after the tournament has vacated the city’s sands.
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